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Our DNA is 100% digital, bringing speed and making solutions easier. That’s why we are the only Brazilian company to offer an online customer service platform where users can access information and perform operations in a transparent and secure way—through our client portal and mobile app.
This is only possible because we harness the full potential of new technologies: we use state-of-the-art telephony equipment; we operate with an automated system that manages all our coverage and operations; and with a strong online presence, we’ve built the largest accredited network in Brazil. We’ve formed strategic partnerships across the country to create business opportunities with insurance companies, banks, insurance brokers, benefits administrators, professional associations, service platforms, NGOs, public agencies, and major corporate groups.
Founder and CEO of Amar Assist, Bruno is an experienced executive who spent many years working in the New Business Development sector. With a postgraduate degree from FAAP and a specialization in Real Estate Investments from FGV, he is passionate about innovation, digital solutions, and believes in creating value and trust to align purpose with family care and access to social benefits.
Leading a skilled and dedicated team, Bruno has transformed Amar Assist into Brazil’s largest insurtech specializing in “post-health” services. The company grows 50% organically per year, with optimized metrics such as CAC, LTV, churn, EBITDA, and—yes—net profit, which has been steadily increasing for over three years, going against the grain of most tech companies, even amid the challenges and opportunities brought on by the pandemic.
Interview compiled in November 2023
To be a digital company focused on family care and government benefits, admired for its innovative, protective, inspiring, and human-centered approach in providing Brazilian families with security in health, assets, and overall well-being.
To care for those you love.
We are here with you, always, because we believe that to love is to care.
To care is to be present. It’s to support, facilitate, shelter, and solve
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This is how we protect what we love most: our “Friends,” our home, our own health, our work, our belongings, our time, and what we hold most precious—our family. When we lovingly care for these fundamental pillars of our lives, we are planting the seeds of longevity with well-being, aiming to live a long and healthy life, enjoying every moment.
Imagine us as a strong embrace embodied in a brand. A brand that is always by your side. The only certainty is that we are and will be here for you—available with care and agility—whether in your most difficult moments or simply to help protect the future for you and your family.
More than a brand of assistance and government benefits, we were born to help you live with peace of mind and comfort, supporting you through life’s challenges as a true journey companion.
Because to love is to care for those you love.
Amar Assist’s main solution is the nationally recognized Family Funeral Plan, with innovations integrated into the offering such as home, pet, car, and motorcycle assistance, as well as proprietary coverages like Guaranteed Grave and Guaranteed Cremation available through various plan options.